Admissions and Marketing Coordinator
Opening Statement
The Admissions & Marketing Coordinator at The Hartsbrook School is a valued member of the school and Advancement Department, playing an essential role in welcoming new and diverse families into the life of the school. Rooted in relationship-building, this position nurtures connections with prospective families from a wide variety of identities and backgrounds, thoughtfully guides them through the admissions journey, and helps share the story of the school’s mission and programs with the wider community.
With care and creativity, the Admissions & Marketing Coordinator plans and supports outreach events that reflect the warmth and spirit of the school, while also contributing to marketing and communications efforts that align with the school’s values.
This is a full-time, in-person role that includes occasional local travel as well as some evening and weekend commitments in support of recruitment and community events.
About
The Hartsbrook School is a vibrant Waldorf community where academics, fine and practical arts, experiential learning, and land stewardship come together with purpose and joy. Our approach is unhurried and intentional, meeting each child at their unique stage of development as we work towards an intentionally inclusive community culture. Our graduates are known for integrated, flexible, and creative thinking, moral clarity, and the capacity to bring new ideas into the world with passion and excellence.
Essential Job Duties
Student Recruitment & Admissions:
- Coordinate the student admissions process from inquiry through enrollment for a diverse student body, Early Childhood through Grade 12, using the school’s CRM system, Blackbaud.
- Coordinate the registration process from inquiry through enrollment for the infant/caregiver class, Cricket on the Hearth.
- Organize and host recruitment events such as campus tours, open houses, community evenings and events, and on- and off-site information sessions.
- In collaboration with the Directors, work to increase the diversity of the student body across and to create a welcoming and inclusive environment for all.
- Work to develop a volunteer ambassador program with current families, alums, and high school students.
- Work closely with the Enrollment Committee (members of the board of directors).
- Provide ongoing communication and relationship-building with prospective families.
- Collaborate with faculty, the student support department, and school leadership on student class placements and new family orientation.
- Offer regular updates and monthly admissions summaries to keep the Advancement Director informed and well-prepared to support admissions and marketing efforts.
Marketing & Outreach:
- Develop and support marketing efforts to effectively draw in a diverse group of prospective families, including digital advertising, flyers, social media posts, and event materials using tools like Canva (training and support available).
- Work with the Director of Advancement to implement admissions marketing strategies.
- Represent the school at community events, fairs, and local outreach activities.
Data & Relationship Management:
- Track prospective family interactions and manage admissions data using the school’s CRM system, Blackbaud.
- Provide reporting, analysis, and prospect management to support admissions goals.
Qualifications
Required:
- Strong interpersonal skills and ability to build relationships with families and community members.
- Comfortable speaking in front of groups and presenting to diverse audiences.
- This role ensures a welcoming and high-quality experience for students and families, rooted in Hartsbrook’s philosophy and values. It includes actively applying principles of diversity, equity, and inclusion throughout the enrollment journey – from the initial welcome to fostering a true sense of belonging.
- Proficiency with CRM systems (Blackbaud preferred but not required), Microsoft Office and G-Suite.
- Willingness and ability to travel locally (within a 50 mile radius) and attend occasional evening/weekend events.
- Highly organized with attention to detail and the ability to manage multiple projects.
- Bachelor’s degree.
- 5-7 years of professional experience, preferably in admissions, communications, marketing, and/or Waldorf education
Preferred:
- Experience with Canva or other design tools.
- Prior experience in admissions, marketing, or related fields.
- Knowledge of or experience with Waldorf education.
- Proficiency with CRM solutions, particularly Blackbaud.
We encourage candidates who meet most, but not necessarily all, of these qualifications to apply.
Employment Details
Work Environment
- Office position with some light activity expected (leading tours, hosting events – including set-up and breakdown) and light/occasional local travel.
- The Hartsbrook School is committed to fostering diversity, equity, inclusion, and justice in both education and employment. We welcome candidates who bring diverse perspectives and experiences and who will contribute to a culture of inclusion, respect, and belonging.
- We are an equal opportunity employer and prohibit discrimination against any employee or applicant based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, or veteran status.
The Benefits
- Salary range of $50,000 – $54,750
- Up to 75% employer contribution to the individual, double or family health and dental insurance plan offered by the school
- 75% tuition remission for eligible dependents attending Hartsbrook.
- Long-term disability and life insurance up to $50,000
- 20 days of paid vacation
To Apply
Please send your complete application to development@hartsbrook.org which will include:
- A cover letter explaining your interest and suitability;
- Your most recent and up-to-date resume;
- A completed Employment Application including the names of at least three (3) references;
- All employees need to pass a background check, including fingerprinting, and must possess the legal right to work in the United States.